Pique-Nique

Category

Beverage

Overview

Pique-Nique is a line of canned wines and bistro boxes that are made to grab and go to a picnic, whether it be at your local park or even your backyard. The bistro boxes are packed with fresh, unique charcuterie ingredients that pair perfectly with the canned wine. Inspired by art deco, the logo is set into a crest on top of geometric patterns. The brand uses a range of muted, light colors that appeals to the feminine market.  Inspired by the line work and fonts of art deco, this brand targets women aged 40-55 who are looking for a convenient, yet tasteful treat for their next picnic.

Color

Deliverables

Branding
Packaging

Keywords

Feminine
Art Deco

Credits

Bradford Prarie
Candice Lopez

Typefaces

Neutra Display

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Story

The Ashby