The Ashby is a boutique hotel in London inspired by the 50s and 60s British mod culture. The room interiors playfully mix modern and vintage design to provide ultimate luxurious comfort. The Ashby targets male customers, ages 40-55, who are interested in British culture, trends, and music. Inspired by the Royal Air Force patch seen on any mod’s green coat, The Ashby uses red, blue, and a circle motif throughout their branding. The typeface Chalet is used, which just like the mods themselves, combines function with flair. The typeface Pitch is also used in body copy to give a typewriter, vintage feel. Images of mods dressed in their typical style or riding scooters are sprinkled throughout the brand to complete the personality of The Ashby.
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