The Festival of Marketing is an annual conference in London for business-minded people of all levels and specificities to learn. Story is the theme for the 2020 conference and it is focused on how to define and communicate a company's story to better connect with the audience. The conference brings attendees two days full of marketing discussions, introductions to new technologies, Q&A sessions, networking opportunities, and more. The typeface Governor, used for the conference logo is paired with Brandon Grotesque for the body copy. Both of the typefaces bring friendliness and approachability to this otherwise corporate conference. A fun color palette along with a variety of shapes are used to promote the conference’s theme of storytelling.
